Christopher Wylie: ‘The fashion industry was crucial to the election of Donald Trump’

The particular Cambridge Analytica whistleblower shows how particular brands had been weaponised throughout the US selection campaign

Captain christopher Wylie, the particular whistleblower that exposed the particular widespread improper use of information by their former company, Cambridge Analytica, has uncovered how the corporation “weaponised” the style industry within the run to the 2016 ALL OF US election, which usually he claims assisted Donald Trump get selected.

Speaking in the annual BoF Voices celebration in Oxfordshire, Wylie uncovered for the first time the matrix depending on data gathered by the company which states can show exactly how users’ choices for specific brands upon social media systems – Fb, in particular – were after that used to assist target the users along with pro-Trump messages. He in comparison the improper use of fashion-based data among the campaign’s lower reported “weapons of bulk destruction”.

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