What Kylie Jenner and Sylvester Stallone have in common with 10 per cent of us: phobias and why we get them

Mine is about snakes. My daughter, grasshoppers, her godmother, sticky labels. I’m talking phobias. My daughter will flee a room if a grasshopper makes an entrance, her godmother can’t peel the price tag off a gift, an avocado or even a box of tissues. And I’m not just afraid of snakes in slithering, slippery real life: since childhood I’ve been unable to comfortably turn the pages of a book if it meant touching colour pictures of snakes.

Phobia derives from the Greek phobos, which means fear…

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